One Dimensional Society

Herbert Marcuse was not excited about capitalism nor consumerism. In fact, he argues that those two things are problematic to the destruction of our democracy and our society as we know it. He says very clearly that advanced industrial society creates false needs and integrates individuals into systems of production, consumption, and advertising. In his One-Dimensional Man, Marcuse writes, "people recognize themselves in their commodities. They find their soul in their cars, stereos, homes, and become extensions of the commodities they buy. The affluent mass, he argues are controlled and manipulated without the ability for them to fight back. He goes further with views, stating that our political system has become bureaucratized and the power for critical reflection has declined. The working class is no longer a subversive force capable of revolutionary change. As a result, rather than looking to the workers as the revolutionary vanguard, Marcuse put his faith in an alliance betwe...